World Popcorn Day

World’s largest popcorn doughnut brings joy to Diepsloot school children

A concept that began two years ago at Emilio’s Gourmet Popcorn shop at Montecasino resulted in the raising of over R5 000 to buy 360 pencil cases for school children in Diepsloot. Pieces of the doughnut were sold to the public over the weekend of 21 January 2018 with funds used to purchase pencil cases.

The brain child of Emile Alexander began when he started researching global trends in popcorn. “I saw the gourmet popcorn trend growing in the USA, Asia and the UK so I decided to start in January 2015 by selling popcorn from my own kitchen.”

In September 2015 Emile opened a pop up popcorn store and in November of that year he began selling packets of popcorn to Spar stores. “My store in Montecasino opened in October 2016 and I intend opening a second store in the next few months.”

Why the charity drive? “Ever since I began working I made sure that I would give back to charity, whether I earned a lot or a little. January being World Popcorn Day was a perfect opportunity to raise cash to sponsor children in poor areas with stationery sets.

Another initiative started by Emile is to promote a popcorn flavour of the month, with money raised going to school shoes for underprivileged children. “The initiatives raise my energy and put me in a positive space. Giving makes you optimistic and keeps you happy,” he says.

The doughnut took nine hours to create. It measured 1,25 metres in diameter. Emile hopes to make it into this year’s Guinness Book of Records for the world’s largest popcorn doughnut.

Click on link scroll to 19 January – forward to 10.05 – 13.55 for the podcast about the day

Popcorn AdminWorld Popcorn Day